Stop asking a NDA when asking an offer for a market research
We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always...
View ArticleThese business cards are amazing
Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular...
View ArticleA call for a revolution in customers – firms relationships
You may remember the post published two ago about managing expectations to increase customer satisfaction. In that post I also mentioned a recent negative experience with Coolblue. The guys at Coolblue...
View ArticleSummer is finished : we resume our publications
As of today we’ll resume our normal publication frequency. You can expect to read our analysis every Monday, Wednesday and Friday from 6am. As usual we will cover the topics we love : marketing in...
View ArticleSelling consulting services : how to cope with intangibility
All our clients in the last 10 years have something in common : a difficult relationship with intangibility. Customers buying a market research, unless they understand what the difficulties of a doing...
View ArticleBestPopUpStores.com : weekly progress report #3
Here’s already our third update on our new not-for-profit initiative to give consumers a better overview of pop-up shops and pop-up stores in their neighborhood. Find the first two updates here and...
View ArticleQuality improvement through reengineering of business processes
We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS...
View ArticleFuture idea ? Coaching videos on market research
Let me reveal you a private part of my life : on Sunday evening I usually iron my shirts while watching videos in streaming. I usually watch French broadcasts like Envoye Special (on France 2) or...
View ArticleEssential business tools for startups : 99€ training in Brussels on 29 November
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your...
View ArticleSoon Soon Soon and IntoTheMinds partner to detect and implement marketing trends
Soon Soon Soon (Paris) and IntoTheMinds (Brussels) have decided to enter in a partnership to offer companies a complete service ranging from the detection of marketing trends to their implementation....
View ArticleStop asking a NDA when asking an offer for a market research
We have recently a series of inquiries for market research assignments in Belgium where prospects asked for DNA to be signed before the first meeting. Here is why it makes no sense and why we’ll always...
View ArticleThese business cards are amazing
Over the years I’ve met with hundreds (if not thousands) of people and have collected an impressive collection of business cards. While most of them are very classical and do not trigger any particular...
View ArticleA call for a revolution in customers – firms relationships
You may remember the post published two ago about managing expectations to increase customer satisfaction. In that post I also mentioned a recent negative experience with Coolblue. The guys at Coolblue...
View ArticleSummer is finished : we resume our publications
As of today we’ll resume our normal publication frequency. You can expect to read our analysis every Monday, Wednesday and Friday from 6am. As usual we will cover the topics we love : marketing in...
View ArticleSelling consulting services : how to cope with intangibility
All our clients in the last 10 years have something in common : a difficult relationship with intangibility. Customers buying a market research, unless they understand what the difficulties of a doing...
View ArticleBestPopUpStores.com : weekly progress report #3
Here’s already our third update on our new not-for-profit initiative to give consumers a better overview of pop-up shops and pop-up stores in their neighborhood. Find the first two updates here and...
View ArticleQuality improvement through reengineering of business processes
We are currently conducting a big assignment for a BEL20 company to improve financial provisions processes and increase operations quality. This assignment encompasses the description of AS-IS...
View ArticleFuture idea ? Coaching videos on market research
Let me reveal you a private part of my life : on Sunday evening I usually iron my shirts while watching videos in streaming. I usually watch French broadcasts like Envoye Special (on France 2) or...
View ArticleEssential business tools for startups : 99€ training in Brussels on 29 November
Would-be entrepreneurs will be delighted : a 1-day training session will be organized on November 29th 2014 in Brussels to teach, refresh, train essential skills to successfully start or develop your...
View ArticleSoon Soon Soon and IntoTheMinds partner to detect and implement marketing trends
Soon Soon Soon (Paris) and IntoTheMinds (Brussels) have decided to enter in a partnership to offer companies a complete service ranging from the detection of marketing trends to their implementation....
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